XP Music Futures took place earlier this month in Riyadh, the capital of Saudi Arabia. The three-day conference further amplified Saudi Arabia’s ever-expanding music scene. With a mix of national and international speakers and attendees, it was a great mix of industry insiders showcasing different areas of business. Thousands of attendees roamed the various spaces and listened to over 190 talks from around the world.
Hosted in Riyadh’s JAX District, XP Music Futures’ range of discussion, workshops, performances and networking opportunities have helped grow talent, build the local scene and develop the creative economy. A total of 76 sessions were held at this year’s event, a 46% increase from the inaugural event in 2021.
MDLBEAST Strategy Director Nada Alhelabi said: “The Middle East and North Africa are the fastest growing music regions in the world and Saudi Arabia is playing an increasingly significant and important role in this growth. A platform that nourishes and strengthens the music and creative scene, bringing together creators and talent makers who play a vital role in ensuring the industry thrives and evolves.
David Guetta, DJ Khaled, Hardwell, Amy Thomson, Mathew Knowles and more will join us to learn about the rapidly developing new music ecosystem in the MENA region and how the Saudi music scene will play a key role in opening up the country. , share insights. Economic diversification.
There was a wide variety of topics and speakers, focusing not only on the Middle Eastern scene, but also on more general themes related to the scene as a whole.Includes some highlights How to Effectively Market and Promote Your Artists, Wellness for the Always Creative Mind with Hardwell, SceneNoise Presents: Music Journalism in the Attention Economy, Music and Business, Why These Worlds Matter Even if Maestro XPerience: Fireside Chat with David Guetta.
In a country where two-thirds of the population is under the age of 35, engaging with this population through music is one element of connecting with the world. Global music sensation Guetta took to the fireside chat ahead of this weekend’s SOUNDSTORM set and said: “We are delighted to be joining XP Music Futures and SOUNDSTORM at this fascinating point in Saudi Arabia’s musical and cultural journey. We look forward to delving deeper into the Saudi rave scene.
XP Music Futures has a gender composition of 46% female to 54% male, with 56% regional speakers compared to 44% international speakers, thus making XP Music Futures is a true testament to diversity.
As the sun sets on XP Music Futures, XP NITE will provide an exclusive peek into Saudi Arabia’s thriving underground scene, giving jubilant access to ground-breaking innovations, talented artists and local party brands. I made it Over 130 artists will perform at XP Nite sessions on 7 different event stages during the 3-day celebration.
For those close to Riyadh or interested in the Middle Eastern music world, XP Music Futures is a place of learning. Be sure to attend in 2023 if you can.