New vectors have opened up with short videos and excellent curation and placement of songs on TV shows, movies and even YouTube videos. That’s exactly why he introduced Creator Music at his Made on YouTube event this year. This allows creators to easily access their catalog and fans to connect with new artists and songs.
But outside the digital space, our network of friends is still crucial to music discovery. He introduced me to The Smiths and The Cure. Mixtapes are forever static, but today’s listeners are creating and updating playlists in a public, ever-evolving way. And frugal mixtapes (in the form of playlists) continue to thrive.
Needless to say, many of our users, especially younger generations, are relatively limitless when it comes to taste. .