Virgin Voyages has launched a new brand campaign with a vibrant, upbeat (some might say amazing) music video that takes viewers on a 24-hour journey through life aboard a cruise ship .
Nearly every potential cruiser knows well enough to sing along to the video’s theme song. This is his 1983 hit “Karma Chameleon” for Culture Club.
Video guide to new brand campaign
An energetic music video titled “The Voyage” by Virgin Voyages is designed to make viewers dance to their phones and want to book a Virgin cruise. It ties in with the cruise line’s latest brand his campaign, “Now We’re Voyaging,” which went live on January 6.
Featuring the iconic hit “Karma Chameleon” by pop artist/vocalist Drew Love, the video aims to capture the essence of the hip and happy atmosphere found on Virgin’s adult-only ships.
Nathan Rosenberg, Chief Brand Officer, Virgin Voyages said: “We have won the hearts of hundreds of thousands of seafarers who have fallen in love with Virgin Voyages because we have created an experience that everyone can love.“
“As we continue to introduce our ship to the world, we wanted to share what it’s like on board based on what our sailors have told us and shared on social. and a celebration of travel and navigation.”
Virgin Records’ first release, “Karma Chameleon,” celebrates its 40th anniversary this year and was selected as the background tune for a video produced by New York-based marketing and brand consultancy VMLY&R.
said Jason Xenopoulos, Co-Chief Creative Officer for North America at VMLY&R. “We believe brands should create culture, not disrupt it. ‘The Voyage’ will use music and entertainment to tell the brand story while providing an authentic entertainment experience to the audience.” This is an example of how to provide “
“Virgin Voyages is more than an advertising campaign.
The video depicts a day at sea
Filmed on Virgin Voyages’ first ship, scarlet ladyLaunching in 2021, the three-and-a-half-minute video takes guests through the festive scene, from morning fitness to pool and spa daytime, sunset yoga, evening cocktails and dinner, and a dynamic evening deck party. .
The video is the work of Swedish director Jonas Åkerlund, who has directed music videos for superstars such as Madonna, Lady Gaga, Beyoncé, The Rolling Stones, and Paul McCartney.
The brand campaign is the third for Virgin Voyages after the cruise line was created in 2018 and before the launch of its first ship, announcing the ‘Stray the Course’ campaign and in 2021 the ‘Stray the Course’ campaign. Set Sail the Virgin Way campaign.
Two ships sailing the Caribbean this winter
Virgin Voyages currently operates two vessels, both of which will be sailing in the Caribbean this winter. Two vessels scheduled to enter service in 2023All four sister ships are identical, all have a capacity of 2,770 guests and are all adults-only ships.
scarlet lady When brave woman Homeported in Miami, it will be operating a series of Eastern and Western Caribbean cruises this winter. scarlet lady Service will start in 2021, brave woman March of this year.
resilient lady was scheduled to debut in Athens in August 2022, but was delayed due to supply chain issues and crew shortages. She plans to start sailing in May 2023. brilliant lady is scheduled to enter service in late 2023 and will be based in San Juan, Puerto Rico.