‘United By Music’: Liverpool 2023 theme revealed

The theme for the 67th edition of the Eurovision Song Contest in Liverpool in May has been revealed, including the slogan “United By Music”.

The new slogan marks the unique partnership between the UK, Ukraine and host city Liverpool, bringing the Eurovision Song Contest to a global audience and demonstrating the incredible power of music to bring communities together. It also reflects the very origins of the contest, which was developed to bring Europe closer together through a shared TV experience in different countries.

With over 160 million viewers watching last year, the vibrant and wide-ranging identity look celebrates this shared cultural experience as “millions of hearts come together.”

Inspired by the Ukrainian and British flags, the colors are designed to reflect the fun and diversity of the competition.

A colorful ECG (electrocardiogram) effect generates a series of hearts, each responding to rhythm and sound to mark the collective heartbeat of all Eurovision contestants and viewers. We are all “United by Music”. The typeface used is called ‘Penny Lane’ and was inspired by her 20th-century cast-iron signs displaying Liverpool’s street names, paying tribute to the city’s rich musical heritage.

Designed through a creative partnership between the UK’s Superunion Agency and Ukrainian creative studio Starlight Creative, the new brand will debut at the official Eurovision Song Contest at the handover and allocation draw show tonight from 20:00 CET. catch the eye of the viewer. YouTube channel, and for UK audiences on BBC Two and BBC iPlayer.

This partnership shows how a show can be made through collaboration on and off camera.

Martin Green CBE, managing director of the Eurovision Song Contest 2023, told the BBC:

“The 2023 Eurovision Song Contest is a truly special event and the creative look is a big part of what makes it magical. It perfectly encapsulates the power of music to bring people together within.”

Super Union Executive Creative Director Stuart Radford and Creative Director Catherine Tadball said:

“We are very pleased to work with the Ukrainian agency Starlight and the BBC to create a visual identity for the 67th Eurovision Song Contest. Inspired by research showing that human hearts beat in unison when experienced, this insight led to the creative concept of 160 million hearts beating as one. This is an idea that captures the universal spirit of Eurovision.”

Olena Martynova, CEO of Starlight Creative, said:

“Both creativity and music have the power to unite and inspire. Being able to participate in the creative concept of such an important musical event at a time when we need to come together as a global community more than ever before. For Starlight, it is an opportunity to represent Ukraine on the international stage, show creativity and musical abilities, and create something that celebrates our strength and unity.”

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