The New Book ‘How Music Grows Brands’ is a First-of-Its-Kind Guide to Unlocking the Power of Music to Shape Culture, Drive Business, and Grow Brands

Branding experts and music industry leaders Joe Belliotti and Rebecca Jolly provide insider strategies, frameworks, and principles to help brands leverage music as their most powerful marketing asset.

How music grows your brand

How music grows your brand

LOS ANGELES, Jan. 10, 2023 (GLOBE NEWSWIRE) — The new book How Music Grows Brands: The Field Guide hits bookstores including Amazon and Barnes & Noble today, January 10th.

“How Music Grows Brands” provides brand marketers and music industry executives with the strategies and tools they need to build mutually beneficial music marketing partnerships in artist endorsement, live events, content creation, audio branding, and more. provide. In their first book, Belliotti and Jolly introduce Brand dB, a unique methodology and roadmap for long-term success.

“Our goal is to provide brand marketers with strategies and tools to connect emotionally with their consumers through music,” said co-author Joe Berriotti. “When brands create value through music, it’s a win-win-win. Brands get stronger, brands invest more in the music community, and fans benefit from a richer musical experience.”

Joe Belliotti currently serves as SVP Brand for Songtradr, Inc. Having spent eight years as Head of Global Music for The Coca-Cola Company, he has been responsible for the FIFA World Cup, Olympics and Share across the company’s brand portfolio worldwide. created a famous campaign for Cola. He has been recognized on his Billboard Power 100 list numerous times and has also been featured in the Billboard Branding Power Players report.

“Music is the number one passion point across demographics, yet few brands incorporate it as a core part of their marketing strategy. This book is a how-to guide,” says co-author Rebecca Jolie. “How Music Grows Brands” is intended for everyone interested in the intersection of music and brands, from CMOs, to people in the music industry looking to partner with brands, to students seeking a career in the field. Intended for people. ”

Rebecca Jolly is currently Managing Director of UK Media Networks and a global business consultant focused on innovative branded solutions for start-ups and international companies in the music, publishing and entertainment industries.

“Brands like Apple, Coca-Cola and Vans have used music to connect with their audiences for decades. We believe music can be the most powerful tool in any brand strategy. We believe that,” said Joe Belliotti.

Both authors have spoken at major music and marketing industry events such as Cannes Lions, Advertising Week, and SXSW, and their achievements and thought leadership have been featured in Entrepreneurship, Forbes, Music Week, Variety, Ad Age, and more. It has been.

contact address:
Joe Berriotti

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