The 2024 Rose Parade Theme Is Tuned Into How Music Unites Us – NBC Los Angeles

What you need to know

  • The 135th Rose Parade presented by Honda will be held on January 1, 2024
  • The theme for 2024 is “Celebrating the World of Music: A Universal Language”
  • The new theme was revealed at a special tournament house presentation on January 19th.

The Rose Parade is a story that spans centuries and is told in many different ways, but approaching it through the lens of time is an interesting way to tell its story.

Think the petals on the floats of the Rose Parade only stay fresh for a few days, and you’re getting ready for a glamorous Pasadena party?

This is a big undertaking that takes up most of the year.

So it might come as a surprise to some to learn that just weeks after the final parade ended, the team behind the world-famous spectacular show was pushing ahead with fast fashion.

Less than three weeks after the 2023 Honda Rose Parade took place, we now know the theme of the 2024 celebration, thanks to an announcement at the Tournament House on the night of January 19th.

This is a moving, sound-tastic subject that is sure to grab your attention along the parade route and around the globe. After it was recently held on January 2nd (January 1st, 2023 is a Sunday and the Rose Parade will never be held on a Sunday).

Alex Aghajanian, the newly appointed president and board chairman of the Tournament of Roses Association, made the much-anticipated announcement on January 19th.

“The theme for 2024 brings us together through music,” Aghajanian said from the steps of the landmark Tournament House, just south of the parade starting point on Orange Grove Boulevard and Green Street. .

“In a world of different cultures, beliefs, hopes and dreams, one language, music, unites us all.”

“Sounds, textures, rhythms, forms, harmonies and expressions come together to move, calm, excite and delight the world,” explains Aghajanian.

“From bossa nova to blues, classical to country, metal to mariachi, rock to rap, thousands of genres invite us to come together and celebrate the world of music.

“Near or far, young or old, we invite you to join us for a year-round celebration that culminates on New Year’s Day at the Rose Parade. Let the music begin!”

In the coming months, fans will see the skeletons of the first floats together and more festive events and announcements as summer ends and fall arrives. , for all your Rose Parade needs, visit the event’s social sites today.

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