Sony Pictures Television (SPT), Sony Music Entertainment (SME) and Latin American indie producer 360 PowWow have announced plans to develop a new wedding reality series.
360 PowWow will collaborate with SPT and Sony Music’s premium content division to produce the untitled show, which will be distributed by SPT. The companies will showcase the format to potential buyers this week on Content Americas.
As described, “Each episode sees a team of experts crash the wedding of a lucky couple with the help of friends, relatives and music superstars to make the best day of their life even better.” I will make it a thing.”
During the week, the series delves into the lives of couples, witnessing the biggest surprise for the bride and groom: the secret preparations for a unique performance on their wedding day by Sony Music Latin artists.
“Buyers have been clamoring for feel-good content. This uplifting format gives viewers an inside look at the wedding process, with the help of their favorite music artists, and the life of the deserving couple. Making a great day even better,” said Senior VP & co-Network Head, Content Strategy and Acquisitions, SPT LATAM. .
Ruben Leyva, senior vice president of artist services and premium content at Sony Music Latin, said: “Together with SPT and 360 PowWow, we have a great opportunity to deliver unforgettable experiences to unsuspecting couples. We look forward to seeing this journey unfold.”
Adrian Santucho, Chief Creative Officer at 360 PowWow, said: America.
Indie has developed and produced various international shows such as ‘Got Talent’, ‘Idol’, ‘Deal or No Deal’, ‘Los Artistas’, ’12 Corazones’, ‘Mira Quien Baila’ and ‘Kally’s Mashup’. I was. among many others.
Sony Music Entertainment’s Premium Content Division develops, produces and distributes a variety of premium projects including film, television, podcasting and games.