Todd Moscowitz, founder of Sony Music Entertainment and Alamo Records, has announced the launch of a new artist and label services company called Santa Anna.
The New York-based company will be led by former Geffen Records GM Lee L’Heureux. Lee L’Heureux will also take on the newly created role of president of Alamo Records, reporting to Moscow and working with his COO of Alamo, Juliette Jones. Prior to his role at Geffen, L’Heureux was Senior VP of Rhythm, Urban and Hip-Hop Promotions at Warner Records.
According to the announcement, the new company will “empower entrepreneurs and help artists maximize their creative potential and build their businesses”. , owns and operates two large label and artist services divisions, Awal, which was purchased from Kobalt for $430 million in 2021. Distribution and artist services company.
“We look forward to Lee joining the team and leveraging his experience to create new opportunities for Alamo and start an amazing journey for Santa Ana.”
“I have always been impressed with Todd’s approach to the music industry and his dedication to supporting artists and their clear and creative visions,” said Lulu. We are honored by this opportunity and look forward to taking the Alamo to the next level and paving the way for Santa his Anna. ”
L’Heureux was appointed GM of Geffen in January 2020, helping Olivia Rodrigo to relaunch the highly successful Universal label. Alamo, which was affiliated with Universal at the time, used Geffen’s promotional staff at the time.
In June 2021, Universal’s Alamo stake was acquired by Sony for about $125 million, with the total purchase value between $188 million and $225 million, according to Universal’s earnings report for the year. was. The company was founded by Moscowitz in 2016 as a joint venture with Universal, where he was previously a top executive at 300, Warner Music and Def Jam. Its top acts include Lil Durk, Rod Wave, Blackbear and Smokepurpp.