Reese Witherspoon’s highly anticipated country music competition series for Apple TV+ has announced its premiere date, along with a star-studded talent scout roster.
“My Kind of Country,” which aims to “defeat the next big country star,” will be available on the streaming service on March 24th. The Nashville native and Oscar winner will feature and executive produce the series alongside Kacey Musgraves.
Country has recruited three celebrity talent scouts: Mickey Guyton, Orville Peck and Jimmy Allen. Apple declares that the show will “[break down]barriers in country music by offering a unique opportunity for diverse and innovative artists.” Guyton and Allen are two of the genre’s most prominent black artists, and Peck is openly gay.
The show will be filmed in Nashville and, according to a press release, the winner will “receive life-changing awards from Apple Music and receive unprecedented support and exposure on the platform.”
Of course, Music City has a long history of talent competition series. Most notably, 2003’s “American Idol” was followed by “Nashville Star,” which ran for six seasons and helped launch the careers of Miranda Lambert and Chris. Young (Musgraves also appeared on the show.)
Cable’s USA Network launched “Real Country” in 2018. The show, which featured Shania Twain as a celebrity judge, lasted only one season.
Witherspoon and Apple first announced plans for My Kind of Country in 2020. She also co-produced and appeared on the service’s “The Morning Show.”