Meta Platforms Inc. launches a “Meta Verified” subscription service on Facebook and Instagram that allows users to verify their accounts with their government ID.
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The company’s CEO Mark Zuckerberg revealed on social media on Sunday (19 February) that the platform will begin testing the service in Australia and New Zealand. It also includes proactive account monitoring for impersonation, direct access to customer support, and improved account visibility and reach.
Monthly subscription-based plans can be purchased on Instagram or Facebook for $11.99 on the web and $14.99 on iOS and Android. To qualify, users must meet minimum activity requirements and submit government ID, according to the news release.
Meta clarified that there were no changes to already verified accounts when testing the new plan.
According to the news release, the “Meta Verified” service was developed after the platform received numerous requests from creators for broader access to verification and account support. The release describes the service’s goal as “helping up-and-coming creators grow their presence and build their community faster.”
The company added that it hopes to expand the service globally soon.
Meta is not the first social platform to introduce paid and verified subscription plans. When Elon Musk took over his Twitter in October 2022, he revamped Twitter Blue with a paid plan that lets users sign up for $8/month on the web and $11/month on iOS. He also replaced the “Official” label with a gold or gray check mark, depending on the account.
This article originally appeared on hollywood reporter.