Justin Bieber sold everything. All of it! “Baby”? “what do you mean?”? “sorry”? went!
Private equity-backed Hypnosis Song Management purchased Bieber’s entire catalog of music, the publishing rights and his masters, presumably for a lot of money (Universal Music Group holds the copyright to the recorded music. increase). Neither side has confirmed the amount, but the catalog is Grade A, pure American pop via Canada. Estimates put him at just over $200 million, according to Billboard.
Catalog sales seem to attract musicians towards the end of their careers. Looking back at their work, sure, those songs could be used in a car commercial or whatever.If you need me for anything I’m in my 7th house enjoying my beautiful life. Bob Dylan, Bruce Springsteen, Tina Turner, Stevie Nicks, Paul Simon, beach boys, Neil Young The person who sold the catalogs, or the majority of them. They have a proven legacy to cash out.
For a long time I thought Justin Bieber was discovered on YouTube by his manager and scooter braun, Already lived several lives when he was a teenager. He was up, he was down, he was up again. He peeed in that bucket. He had a thing with a monkey. He had Lyme disease and had two weddings (one to —Hailey Bieber).this person really lived. Technically, Bieber is two years away from turning 30, but he’s a hugely popular pop star. In normal human age, he is 87 years old. According to that logic, this catalog sale will happen on time.
There are probably reasons that are firmly grounded in reality, or at least in market trends. These catalog sales have skyrocketed over the last five years or so. Legacy musician sales make a lot of headlines, but Hipgnosis and Vine Alternative Investments Shakira When Calvin Harris, Respectively.Also in hypnosis Barry Manilow Another Justin, Justin Timberlake.
When Hipgnosis acquired his catalog last year, Timberlake, 41, was considered to be on the younger side of catalog sales. wall street journal Artists in their late 30s or early 40s speculated that private equity was taking a new interest in music rights and that they were going to sell to take advantage of the hot market. That interest itself may have been sparked by a warm feeling for good music during the most difficult time of the pandemic, and by companies like Spotify that offered successful musician Tippy Top a new avenue to make money. There is also the founder of Hypnosis, Merck Mercuriadis, It’s clear that you want to turn your artist catalog into your own asset class. Part of this involves exposing many of the big names.
What Bieber, Timberlake and others are getting, in addition to huge salaries, is also what drives their music. It’s Hipgnosis’ job to find partnerships and new sales avenues. In other words, it’s Hipgnosis’ job to polish their musical heritage.