Justin Bieber sells rights to his music in deal reportedly worth $200m (£162m), Baby and Love Yourself artist cashing in on his life’s work made him one of the youngest superstars to do so.
The 28-year-old has sold all rights to 291 songs he has released or is interested in by the end of 2021 to Hipgnosis Songs Capital, the first $1 billion-backed music rights business from private equity. bottom. giant blackstone.
The business will be managed by Hypnosis Song Management, run by music mogul Merck Mercuriadis, who founded another London-listed music rights business called Hypnosis, which has spent $2 billion on music deals since 2018. It has been.
“This acquisition is one of the biggest deals ever for an artist under the age of 70,” said Mercuriadis. “At just 28, he’s one of the few artists to represent the streaming era that has revitalized the entire music industry.”
Bieber has released six studio albums and numerous remix and compilation albums between 2010 and 2021.
He has also released dozens of singles and is a prolific collaborator on songs such as Luis Fonsi and Daddy Yankee’s Despacito.
To this day, most lifetime catalog deals have been with artists nearing the end of their careers, including Bob Dylan, Neil Young, Tina Turner, Barry Manilow and Blondie.
Investors in music rights also see the eternal value of classic catalog music as a safer investment, given the known popularity of songs that have found a steady fanbase over decades. I’m here.
Founded in 2021, Blackstone-backed HSC is about to enter into deals ranging from full catalogs to partial rights to artists such as Leonard Cohen, Kenny Chesney, Nelly Furtado and Justin Timberlake. $600 million spent.