John Legend and Christopher Parr met in Napa Valley to talk about teaming with LG Signature to create a limited edition 2018 Vintage Cabernet Sauvignon with the star’s LVE wines.
John Legend is an official brand ambassador for LG Electronics and a natural partner for LG Signature, the first ultra-premium brand across multiple LG product categories. At the launch event in Napa celebrating his limited edition LG Signature x LVE Cabernet Sauvignon, the electronics giant also unveiled LG Signature Wine Cellar Premium His Textured Steel His finish.
LG Signature Wine Cellar helps keep each type of wine at the ideal temperature and humidity in perfect control. The design of this sleek three-layer black mirror glass door appliance was the inspiration behind the limited edition wine packaging.
At the launch party in Napa Valley, attendees were invited to an exclusive private concert by John Legend himself. The Grammy-winning artist’s performances included soul-style interpretations of “All of Me” and “You Deserve It All.”
International style icon Olivia Palermo and wine critic James Suckling were among the special guests and ambassadors in attendance at the special release party.
About John Legend’s love of wine and the launch of LVE Wines:
“I love wine. My fans have always told me that my music and wine are really connected, so why not make the connection even clearer?Create your own wine brand. prize.”
John Legend’s favorite food and wine pairings:
“I enjoy red meat Cabernet. Chrissy makes a really great Beef Wellington. I love eating rosé with fried chicken and my own soul food. Sparkling rosé can be spicy too.” I like it because I have a lot of it, so taco night is the best.I love to cook steak and it goes great with Cabernet.”
About John Legend’s Legacy:
“I want to be remembered for making life more beautiful and more loving. You may find that many of the things I do make things more beautiful. I also talk about love when I speak at ceremony yeah that’s the name of my wine it’s the name of a lot of my music I think it’s a good legacy if we make the world more lovely and beautiful .”
The John Legend playlist contains:
“I’m a playlist impresario because I have a lot of playlists, because I create playlists for different events and different moments. Valentine’s Day, date nights, barbecues, kids parties, etc. I like classic soul and a little bit of jazz, I make playlists for all of that, but when I’m cooking, I’m preparing I love listening to Marvin Gaye and Nina Simone when I’m playing.
The invitation-only event was held at Wappo Hill, the private residence of renowned vintner and LVE co-founder Jean-Charles Boisset. LG SIGNATURE brand ambassador, international style guru Olivia Palermo and noted wine critic James Suckling were among the special guests of the night, while other VIP attendees included his LG SIGNATURE Customers, retailers, journalists, wine reviewers and lifestyle influencers included him.
The limited edition Legend X Signature Wine is a 2018 Vintage Cabernet Sauvignon from Napa Valley’s renowned Raymond Vineyards. Only 300 bottles will be produced, 50 bottles will be offered at the event, and the rest will be available only to LG SIGNATURE VIP customers and customers who have purchased the LG SIGNATURE wine cellar.
“We were delighted to celebrate the limited edition wines with music in an intimate setting where people can truly experience the magic of LG SIGNATURE and LVE,” said Legend.