The 2023 Grammy Awards (February 5th), in the wake of the 65th annual show, have contributed to a significant increase in sales and streaming for winners such as Brandi Carlile, Samara Joy and Bonnie Raitt, among others.
every week billboard The chart, dated Feb. 18, reflects the week of tracking sales and streaming through Feb. 9, and features many titles that have made a profit thanks to the exposure they’ve earned at the Grammy Awards. News about such earnings will be reported on Billboard.com as early as February 12th.
Generally speaking, the songs and albums that grabbed the most attention in the immediate aftermath of the Grammys were the lesser-known hits that stayed on the charts for months. Essentially, songs and albums (and artists) unfamiliar to audiences watching at home or online had much more room to grow than big-name hits.
The Grammy Awards were broadcast live on CBS-TV and also streamed on Paramount+ and CBS.com. In the early hours of February 5, the day before the Grammys, the majority of the 91 Grammys were announced at his premiere live-streamed on Grammy.com.
All data comparisons below are from February 5-6 (the day of the show and the day after) in the US and two days earlier, February 3-4, according to initial reports to data tracking company Luminate.
Carlile’s performance of “Broken Horses” at the Grammys saw a 379% increase on the official US stream on demand on February 5-6 compared to February 3-4. On February 5-6, the track got her 130,000 streams. That’s up from her 27,000 two days ago. Additionally, “Broken” saw him record a 9,273% increase in truck sales, rising to 1,500 on February 5-6 (up from a meager amount on February 3-4).
“Broken Horses” won two Grammy Awards for Best Rock Performance and Best Rock Song. Both trophies were presented at the premiere ceremony.
Samara Joy – Best New Artist (announced at the CBS Grammy Awards) and Best Jazz Vocal Album ( stay a little longerannounced during the premiere ceremony) – stay a little longerThe album garnered almost 4,000 worth of album units on February 5-6 in the US (up 675% compared to about 500 the previous two days).
Of the total credits for February 5-6 stay a little longer, with traditional album sales of just over 3,000 (a 775% increase compared to the under-500 sales that occurred on February 3–4). Collected songs for the album, on February 5-6 he generated 900,000 official on-demand streams (a 381% increase compared to his 187,000 earned on February 3-4).
stay a little longer So far peaking at #2 billboard#1 on the overall jazz album chart and #2 on the traditional jazz album chart. The album has yet to reach the Billboard 200 all-genre charts.
Bonnie Raitt’s “Just Like That” won Song of the Year, rising 3,387% to 777,000 in official on-demand streaming from February 5-6 (previous (up from 23,000 for two days). In terms of track sales, the song he sold 6,000 on February 5-6 (up 8,001% compared to the meager amount sold on February 3-4). “Just Like That” also won a Grammy Award for American Roots Song Presented at the Premiere Ceremony.
Raitt also appeared on the CBS broadcast, but did not sing her own songs. In honor of the late Christine McVie (writer and vocalist of the original version), In His Memoriam as part of his segment, Fleetwood sang his Mack’s “Songbird.” “Songbird”).
Most viewers watching the CBS broadcast of the show are likely new to “Just Like That.” billboard song chart. The parent album of the same name spent his week on the Billboard 200 and debuted, reaching his No. 44 spot on the chart as of May 2, 2022.
of Just Like That The album earned nearly 3,500 worth of Album Units on February 5-6 (a 1,283% increase compared to the meager amount it earned on February 3-4). Of that total, conventional album sales made him 2,000 (a 1,021% increase for him compared to the meager sales on February 3–4). lastly, Just Like That The album garnered official on-demand streaming of 1.1 million songs on February 5-6 (a 1,504% increase compared to the 69,000 collected on February 3-4).
Other notable achievements include Record of the Year winner Lizzo’s ‘About Damn Time’, DJ Khaled’s ‘God Did’ (nominated and performed song) and Harry Styles’ ‘As It Was’. , harry’s house (the former was performed and nominated for multiple awards, the latter winning Album of the Year), Sam Smith and Kim Petras’ “Unholy” (Best Pop Duo/Group)・Performance was awarded and played), Beyoncé’s renaissance (Winner for Best Dance/Electronic Album).
“About Dumb Time” saw a 9% increase in sales on its official on-demand stream on February 5-6 (up to 1.56 million), recording a 590% increase in sales (3,000 sold compared to the previous two days’ sales increase). increasing from less than 500). ). “About Dumb Time” was performed in a medley of the CBS show by Lizzo, along with “Special”. The latter song, on February 5-6 he collected 251,000 on-demand streams (up 36%) and sold 1,000 downloads (up 1,264%).
DJ Khaled’s “God Did”, the closing performance of the CBS show, hit 489,000 official on-demand streams on February 5-6 (up 59%) and sold 1,000 downloads ( 2,000% increase).
“As It Was,” nominated and sung on the CBS-TV broadcast, saw a 17% increase in official on-demand streams on February 5-6 (up to 3.21 million views), recording 593% sales. bottom. Gain (rising to 4,000 sold).
harry’s houseWinning Album of the Year and Best Pop Vocal Album (both announced on the CBS show) saw a 55% increase in comparable album unit wins (12,000 on Feb. 5-6), of which 3,000 were traditional It was the album of Album sales (up 115%). Songs from the album generated 11 million official on-demand streams for him on February 5-6 (up 35%).
“Unholy,” which won a Grammy Award for Best Pop Duo/Group Performance and performed on the CBS show, recorded a 493% sales increase from February 5-6 (up to 5,000 over the previous two days). 1,000). ). Official on-demand streams recorded a 4% increase to 4.58 million (up from 4.39 million). “Unholy” scored him number one on the Hot 100 last October. This is a first for Smith and Petras.
beyonce’s renaissanceWinning Best Dance/Electronic Album (announced during a CBS show), garnered a 124% increase in traditional album sales (rising to 2,000 sold Feb. 5-6) and the songs collected were Generated 8.6 million official on-demand streams (up 18%).