Rihanna has left fans eager for new music since the release of her latest album in 2016. antiSince then, the star has launched her Savage X Fenty lingerie line, burgeoning her Fenty Beauty makeup company, and even welcomed A$AP Rocky’s son.
In the fall of 2022, the music drought changed when Rihanna was announced as the halftime performer for Super Bowl LVII and Rihanna unveiled “Lift Me Up.” Black Panther: Wakanda Forever soundtrack. But what does taking the stage at The Big Her game on Sunday (Feb. 12) mean for RiRi and what will it add to her legacy?
“Jay-Z and Roc Nation will begin directing Super Bowl halftime shows in 2020. On average, each show will cost $13 million,” he explains. billboardof Nina Rouhani. Super Bowl performers aren’t typically paid for their gigs, but they often see significant increases in merchandise and music sales.
Watch the latest episode of Billboard Explains above to learn more about how Rihanna made it to the Super Bowl.
After the video, check out more videos from Billboard Explains for Grammy Awards for Best New Artist, Girl Group Evolution, BBMA, NFT, SXSW, Boy Band Magic, American Music Awards, Billboard Latin Music Awards, Hot 100 charts, how R&B/hip-hop became the biggest genre in the US, how festivals book lineups, Billie Eilish’s formula for success, history of rap battles, non-binary awareness in music, billboard music Awards, The Free Britney Movement, The Rise Of K-Pop In The U.S., Why Taylor Swift Is Re-Recording Her First Six Albums, The Boom Of Female-Only Hit Collaborations, How The Grammy Nominees And Winners Are or why songwriters sell publication catalogs, book Super Bowl halftime shows, and why Olivia Rodrigo’s “Driver’s License” hit number one on the Hot 100.