A line formed outside a relatively unremarkable warehouse space in downtown Los Angeles on Friday night. renaissance, Beyonce’s seventh studio album. The album released in July is Kaleidoscope Genre, escapism, the search for self-expression. On top of that, Beyoncé experiments with different shades of dance, house, disco, pop and R&B.
The party’s implied 1970s theme was interpreted in the attendees’ outfits in as many ways as the sonic diversity of the project itself. Hosted by Amazon Music and Parkwood Entertainment, the event was attended by several musicians, including singers Syd, Victoria Monét and Lucky Daye.
The building was lined with graphic posters renaissance A promotional image that some of the partygoers used as a background for their photos. There was another wall that was perfect for
Guests will also enjoy cocktails with themed names (“Cuff It” and “Alien Superstar” are also available). renaissance After opening, DJ play starts at 21:00, about 1 hour after the event starts renaissance Top to bottom, with spatial audio. Attendees meanwhile enjoyed it from the dance floor, creating the very Studio 54-esque dance party the project promised. (A group of engineers hiding in the perimeter controlled sensory displays, including strobe lights and fog elements.)
The glowing holographic horse Beyoncé rides on the album’s cover art is prominently placed in the center of the room, housed in a museum relic-like glass box. Throughout the night, her air was buzzing with her questioning whether Beyoncé herself would attend the event, as she had done in her previous city (in the end, she did not). did).
Saturday’s event is expected to draw even more of the singer’s fanbase. Free tickets were released online to her subscribers earlier this week and sold out within 20 minutes.
The first, “Club Renaissance,” was essentially the official album release party, held at the Times Square Edition Hotel in New York in August. During his week of Paris Fashion in October, a Paris version of the event was also held.