Brisbane, Australia — Three-piece Australian pop outfit Brasher is the latest signing with Atlantic Records. billboard can be revealed exclusively.
Melbourne natives and formed in 2021, Blusher made all the right noises with their debut with the independently released ‘Softly Spoken’.
The song for 2022 is a piece of euphoric pop, has support from national youth network Triple J and its Unearthed sister station, is nearing 1 million plays on Spotify, and is featured in New Pop Picks and Fresh Finds. It was featured in several playlists such as
Carrie West, Atlantic Senior Director of A&R, admits she was “overwhelmed” when she saw the band live. “Blusher embody the next generation of empowered female artists. Self-contained forces of nature who write and produce all their music,” she commented, adding that their “charming” Kudos to the stage technique.
“I look forward to working with them as they continue to pour their captivating creativity and energy into making great records for audiences around the world.”
Craig Cullman, Chairman and CEO of Atlantic Records, welcomed the group into the “Atlantic Family”.
They are “one of those rare artists who are destined to hit the world stage from day one. They provide this incredible trio with a platform to amplify their unique voices and bring their personal vision to life on a global scale.” I am proud to be able to do this,” Kalman said in a statement.
“From their voracious desire to create, to their strict work ethic, they are everything we look for in an Atlantic artist.”
Blusher’s career is led by Powerhouse Management’s Jamie-Rose Fowler (George Alice, Japanese Wallpaper, INXS, ex-YUNGBLUD) and Charlotte Ried (Polish Club, Gretta Ray, Matt Corby, ex-Vera Blue).
Atlantic’s newly signed members consist of Miranda Ward, Lauren Coutts and Jade Ingberson Phablet, all of whom were solo artists before forming acts during the pandemic.
They produce and write together, share vocals on many songs, and swap instruments during live outs, including a showcase at the Bigsound conference in Brisbane.
“We are delighted to partner with[Warner Music Australia President]Dan Rosen and the entire Warner Australia crew to provide Brasher with the launching pad for a long and successful career,” said Kalman of The Atlantic.
To mark their debut into the major label world, the trio today (February 24th) release their second single, “Dead End.”
A crystal clear pop experience with crunchy basslines and dreamy melodies.
Stream “Dead End” and watch the official music video below.