January 30, 2023
Press release
Apple Music Launches Rihanna’s Road to Halftime Ahead of Super Bowl LVII
Experience Rihanna’s incredible music catalog like never before with Spatial Audio, sing along with Apple Music Sing, and listen to Apple Music Radio for expert music commentary.10 am
cupertino, california Apple Music invites Rihanna fans to showcase her musical talents for the highly anticipated Apple Music Super Bowl LVII Halftime Show on Sunday, February 12, 2023 at State Farm Stadium in Glendale, Arizona. It offers new and special ways to experience and celebrate. Earlier this month, Rihanna teased fans with a first-look trailer that allowed fans to experience Rihanna’s music in the deep, rich, multi-dimensional sound of her Apple Music as her show draws near. Starting today, subscribers will have access to the megastar’s songs on her Spatial Audio in Dolby Atmos, and her mix of pop, rap, R&B, and EDM sounds under her ever-expanding umbrella. We’ll showcase her heart-pounding anthems throughout her career.
“Rihanna is one of the most prolific artists of our time and we will see her take the stage at the first Apple Music Super Bowl halftime show alongside her many fans around the world. I can’t wait to do it,” said Oliver Schusser, Apple’s vice president. President of Apple Music and Beats. “We are excited to congratulate Rihanna and give her fans new ways to experience her music with her spatial audio and exclusive content on her Apple Music.”
Super Bowl LVII Halftime Show Press Conference
On February 9, 2023 at 10:00 AM MST, Apple Music Radio’s Nadeska Alexis interviews Rihanna during the Super Bowl LVII Halftime Show press conference. Viewers can watch live or on demand on Apple Music. On her TikTok, Instagram, YouTube and Twitter at @AppleMusic. Or on the NFL Network.
Apple Music Sing with Rihanna
If your fans want to sing along, the new Apple Music Sing feature works with all compatible iPhone and iPad models, as well as the new Apple TV 4K.
apple music radio
For the best seats in the house, award-winning Apple Music Radio is on the ground and in the stands, soundtracking all the festivities leading up to Rihanna’s big night. Includes Halftime Hype Radio. This is his 10-part series that reflects some of his most notable Super Bowl halftime performances to date. “Rihanna Revisited Radio” is her eight-episode roundtable that explores the cultural implications of the elusive catalog of singers. “Live from Super Bowl LVII” captures all the excitement in Arizona for the weekend with her Apple Music Radio hosts Zane Lowe, Ebro Darden and Nadeska Alexis, plus a variety of surprise special guests every day. Featuring live broadcasts of Celebrate Apple Music’s Super Bowl halftime show debut and reflect on this monumental moment in music on “Halftime Recap Radio” on Monday, February 13. Listeners can tune in to her Apple Music Radio at apple.co/_Radio.
NFL team playlist
And for fans who want to get ready for football, Apple Music’s Rihanna’s Road to Halftime includes 32 official playlist collections featuring the top songs each NFL team hears in their locker room, weight room and on game days. will be Additional pre-game moments include NFL players such as Travis Kelce (Kansas City Chiefs), Stephon Diggs (Buffalo Bills), Trevon Diggs (Dallas Cowboys), Davante Adams (Las Vegas Raiders) and Dak Prescott (Dallas Cowboys) Includes an exclusive warmup playlist curated by , plus a throwback video playlist that revisits halftime performances from past games.
Apple Music’s multi-year partnership brings together Apple Music, a celebration of musicians, songwriters, producers and fans, with the most-watched musical performance of the year, the Super Bowl Halftime Show, with the world’s best catalog of over 100 songs. provides a music listening experience. His 100 million songs and immersive sound by Spatial Audio. Apple revolutionized the music experience with his iPod and iTunes and continues the award-winning tradition with Apple Music today.
Get the latest on Rihanna’s Road to Halftime on Apple Music by visiting apple.co/_RoadToSBLVII. Also, follow @AppleMusic on TikTok, Instagram, YouTube, and Twitter for exclusive behind-the-scenes content. The halftime show performance will also be available on Apple Music after the show.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world with innovations in his iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms (iOS, iPadOS, macOS, watchOS and tvOS) deliver a seamless experience across all Apple devices, empowering people with groundbreaking services like the App Store, Apple Music, Apple Pay and iCloud. give power to Apple’s more than 100,000 employees are dedicated to making the world a better place by making the best products on the planet.
press contact
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Jessica Bass
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