Amazon’s Music Unlimited streaming service is raising prices in the US and UK starting February 21st.On the support page we found billboardUS users will now pay $10.99 per month for an Amazon Music Unlimited subscription (up from $9.99 previously), according to the company, and UK listeners will now pay £10.99 (up from £9.99). will also increase from $4.99 (£4.99) to $5.99 (£5.99).
Amazon Music will account for approximately 13.3% of global music subscribers by mid-2022, according to data from market research firm Midia, followed by Apple Music at 13.7% and Spotify at 30.5%.
“We are updating the pricing of some Amazon Music Unlimited plans to bring you more content and features,” vaguely explains Amazon’s support page. However, the price hike is in line with competitor Apple’s announcement last October that it would increase the price of Apple Music from $9.99 to $10.99 per month. Spotify, on the other hand, is still standard at $9.99/month. billboard The Note has been consistent since its US launch in 2011.
“We are updating the pricing of some Amazon Music Unlimited plans to bring you more content and features.”
Amazon Music Unlimited is currently the top subscription tier of the e-commerce giant’s music streaming service, offering unlimited access to 100 million songs in lossless CD quality and “millions” in lossless high-res. Amazon is also offering a discounted price on Music Unlimited for Prime subscribers, which is now $8.99 after a price increase last May. This is an “Amazon Music Prime” tier that is included free with Prime subscriptions and offers ad-free listening, but only shuffle playback of albums, playlists or artist discographies, not lossless quality. There is also a completely free ad-supported tier.
Spotify hasn’t raised prices in the US for over a decade, but a price hike may not be far off. In the income and expenditure report last October, billboard CEO Daniel Ek says raising prices in the US is “one of the things we want to do.”