5 Uplifting Moments in Latin Music This Week (February 4)

23 in 2023

Ryan Castro, Major Eagle, Lasso.

Illustrated by Lyanne Natividad. Photo: David Bernal.Fonovisa; courtesy of Universal Music Mexico

This week, Billboard presents its annual “Latin & Spanish Artists to Watch” list, consisting of 23 up-and-coming artists who are already making an impact across charts, media, streaming platforms, and public awareness. Announced. A significant step forward in their careers next year. Spotlighting a mix of acts covering various Latin music genres, from pop to reggaeton, R&B, Mexicana music and rock, including Lasso from Venezuela, Grupo Frontera from Mexico, Quevedo from Spain, Young Miko from Puerto Rico and Ludmila from Brazil. A list made by artists such as

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The power to make history 100

Bad Bunny and Noah Assad at the Billboard Power 100 Event at Goya Studios in Los Angeles on February 1, 2023.

Christopher Polk/PMC

other exciting billboard Bad Bunny reportedly presented longtime manager Noah Assad with the Executive of the Year award at Billboard’s 2023 Power 100 event in Los Angeles. “This award means a lot to me, just like my own award means a lot to him,” the Puerto Rican artist said of his manager after being introduced by Leila Cobo. billboardChief Content Officer for Latin/Spanish. “Because this award is proof that I’m not working alone, dreams come true, but it’s never just you. Teamwork is always important.”

Assad, the first Latino executive to win the award, thanked Billboard for always featuring Latin music. “They never underestimate us,” he said. . “They treat us the same as the global American market, and we have to be very grateful for that. It’s the product of thousands of people in the world, all the walls they’ve had to break down, there’s so much more to tell, this is only chapter one.”

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